Under the trend of "Software-Defined Vehicle" (SDV), the situation faced by OEM car manufacturers has shifted from the traditional "hardware is king" to a brand new domain centered on "software and services." The related changes include: an expanded competitor landscape and intensified cross-industry competition, a shift in the value chain and profit model, fundamental changes in R&D and production models, the emergence of data asset value, and the challenge of organizational culture and capability transformation.

This is not only a technological revolution but a complete reshaping of the business model, organizational structure, and value chain.